

I must admit, I’m tired of commercial interests exploiting artists so they can get “exposure.” From a purely business perspective, the artist is providing content for the businesses to make money. In most cases, it is to create a platform for advertising which goes to the business owner and NOT the artists.
Then we pay for this “privilege” of supporting the business venture.
Advertising, marketing, and promotions work, but I don’t know many artists, or galleries for that matter, that effectively promote their art. Coca-Cola spent 2.6 billion dollars on advertising in 2006 and will pay millions of dollars for 30 seconds of ad time during the Super Bowl to reach over 1 billion viewers globally and they still struggle to grow their business. Why do artists fall for the false pretense that simply getting a picture of their work into public will lead to sales?
For most artists, advertising is wasted money and not a wise business expense. Most of us should pursue marketing opportunities, and we should continually promote ourselves, but once again I see very few artists who effectively promote their business. Yes “Business!” If you want to sell your art work, you are in business and should think like a business person and not hoping that getting “exposure,” is going to sell work. The only business succeeding when the word “exposure” is used is the person collecting your entry fee!
I’ve witnessed over and over businesses who will spend thousands of dollars on catering or landscaping and then expect the artists to give an image or place a piece for free OR worse, pay a fee. Why do we pay to place work in exhibitions or get “exposure?!!!!”
My plea, at least be aware of what you’re doing. You are paying for experience and not exposure. Believe it or not, any successful business does not rely on the “stumble factor,” of hopefully the right person walking by and seeing this amazing work that they just have to buy. Home Depot recognizes that one of their greatest losses in sales is people not able to easily pay for products. Lines at cash registers or limited number of cashiers literally leads to missed sales. So we think by placing a piece of art in landscaping or the lobby of an office building is going to get us “exposure,” and sell the art. Geez!
Once you’ve grown tired of paying for your experience, I’d encourage you to start approaching your art like a business and make wise decisions to sell your work.

Oct. 8, 2008
Computer scientists at UT Dallas have received $550,000 from the National Science Foundation to develop next-generation Web technology intended to enhance capabilities for everything from online scientific research to electronic social networking.
The researchers’ work concerns what’s known as the semantic Web, a smarter Web in which online content will be machine-understandable. Then computers will be able to process the meaning of words and phrases – and the thoughts they express – rather than simply searching for keywords and phrases.
Machines would then be able to relate one thought to others, processing knowledge – not just text – using processes similar to deductive reasoning and inference. That should produce better search results and the ability to navigate through the Web in a much more sophisticated way, enabling people to take fuller advantage of the abundance of information that’s online.
“Our research will not only advance the state of the art in semantic Web technologies but also address security challenges that arise as content searches become more advanced,” said Dr. Bhavani Thuraisingham, the principal investigator for the project and a professor of computer science in the Erik Jonsson School of Engineering and Computer Science at UT Dallas.
Semantic Web technology is emerging as a crucial enabling technology for knowledge management, information integration, social networking and other applications, she added, noting that Tim Berners-Lee, a professor at MIT who’s credited with inventing the World Wide Web, has said that machine-understandable Web pages are key to making the Web more useful.
UT Dallas researchers have conducted extensive research on creating semantic Web technology and ensuring that it’s secure, and Thuraisingham’s latest book is titled Building Trustworthy Semantic Webs. She also teaches a graduate course on the topic, and she and her colleagues have introduced graduate courses on other aspects of semantic Web technologies and on an emerging technology known as cloud computing.
Her co-investigators on the two three-year NSF grants are fellow computer science faculty Latifur Khan, Murat Kantarcioglu and Vincent Ng.
Members of the UT Dallas team are also working on semantic Web research funded by agencies such as the Intelligence Advanced Research Projects Activity. In addition, they’re collaborating with Raytheon Co. on creating semantic Web technology that can find and analyze visual information.
“There’s a lot of emphasis on developing security technologies for Web 2.0, which is basically the Web as we know it today,” Dr. Khan said, “but we are looking ahead to Web 3.0, as the Web will exist several years from now. And semantic Web technology is expected to be a key part of that.”
Cybersecurity and semantic Web research projects have burgeoned at UT Dallas in the past two years with funding from not only NSF, IARPA and Raytheon but also the U.S. Air Force Office of Scientific Research, the National Geospatial-Intelligence Agency and NASA, among others.
“We are also focusing on introducing novel courses on highly innovative topics and winning additional education grants from various federal agencies,” Thuraisingham added. “Our next step is to release a number of open-source software tools for both semantic Web security and knowledge discovery within the next year.”
Posted in Silicon Valley - San Jose Business Journal, Tuesday, August 19, 2008 - 6:16 AM PDT
Stanford University and the Hasso-Plattner-Institute on Tuesday announced a $16 million research partnership in which they will investigate "design thinking," a methodology that melds an end-user focus with multidisciplinary collaboration and iterative improvement to produce products, services or experiences.
Leaders of both institutions signed an accord launching the program at Stanford in Palo Alto.
"We are interested in the design thinking method of innovation, which has been successfully taught at both institutions. Through joint scientific research projects we want to find out which factors ultimately contribute to the success of this kind of engineered and creative development of innovation for all areas of life," said HPI Professor Hasso Plattner of the Potsdam, Germany-based institute, who is providing the funding for the eight-year program.
Stanford Engineering Dean Jim Plummer said the program highlights the importance of innovation in benefiting society: "As engineers we strive to apply basic scientific discoveries in ways that will meet human needs. Improving our understanding of that innovation process will help us bring better solutions to society more quickly."
Half of the prospective projects will be contributed by HPI in Potsdam and the other half by Stanford University, giving each institution equal weight in the innovation research program.
Individual research projects will be funded with up to $150,000 annually. The research program, which will also include joint workshops of all participants in Potsdam and Palo Alto, starts in early September.
Science patron Professor Hasso Plattner, 64 is co-founder and chairman of the supervisory board of the global software company SAP. In 1999 he endowed the Potsdam Hasso-Plattner-Institute for IT Systems Engineering. In 2007 it was expanded by the HPI School of Design Thinking, which cooperates closely with the Hasso Plattner Institute of Design at Stanford University in Palo Alto.

